Adam De Luca

Founder: AJD Fitness & AJD Supps

Adam launched his personal training business in 2020, driven by the realisation that he, like many others, felt out of place in large gym environments. Determined to spare others this discomfort, he founded AJD Fitness. Starting in his parent’s garage, where he felt most at ease, Adam dedicated himself to creating a warm and inviting training space for his clients.

As AJD Fitness expanded, Adam transitioned to a private commercial space in 2023, refining his approach to face-to-face personal training and catering to individuals seeking an intimate workout environment. Since then, the business has thrived, expanding to include a team of three trainers, a dietitian, and additional services such as a supplement store and online coaching. Adam’s recent acquisition of a second training facility stands as a testament to his hard work and dedication.

Adam’s journey showcases the importance of pursuing one’s passion and understanding their niche, and how these elements can lead to a successful business. By remaining true to his vision, he has built a business that continues to evolve and grow, eagerly anticipating what lies ahead.